Wellness center labels in France, Switzerland and abroad: A guarantee of quality and trust

The quest for quality and excellence has become a priority for attracting and retaining the demanding clientele of 5-star wellness. One of the most effective ways to stand out in this competitive environment is by obtaining quality labels and certifications. Why are they so important? How can they positively impact the image of your wellness center or spa? Which ones should you choose and how do you get them? This is what we will explore in this article on obtaining spa labels in France, Switzerland, and beyond.

Why are labels essential for a wellness center?

A guarantee of quality for your wellness consumers 

Labels are much more than just certifications. They demonstrate a commitment on the part of wellness centres to providing high-quality services. A spa or wellness centre certified by a recognised label gives customers confidence in the experience they are about to enjoy. This creates a positive first impression, even before the customer steps through the door. And that first impression accounts for 30%  of the overall rating a guest will give your hospitality establishment.

In an age when consumers are increasingly well-informed and concerned about their wellbeing and health, transparency and trust are essential. Obtaining a quality mark meets this growing consumer expectation. It means that the centre has been assessed by an independent third party and that it meets strict criteria, whether in terms of hygiene, care or customer service. This helps to build a relationship of trust with customers.

A key differentiating factor in a competitive market

The wellness sector is booming. Standing out from the competition is essential, and certification schemes are a powerful tool for achieving this. They enable you to highlight your establishment’s unique qualities and demonstrate that you adhere to the highest standards of wellness and care. This is a major selling point in a world where breaches of standards and health risks of all kinds are closely scrutinised. It also gives you valuable peace of mind when dealing with litigious individuals.

Continuous improvement of standards 

Obtaining labels encourages establishments to maintain high standards and improve constantly. Most certifications require regular audits, pushing wellness centers to stay up-to-date with best practices and offer increasingly sophisticated services.

✅ To learn more about setting up these audits, visit our "Mystery visit" page, your establishment and teams can benefit from powerful areas for improvement!

Building customer loyalty in spas and wellness centres

Gaining official recognition also helps to build customer loyalty. A customer who has had a satisfying experience at a certified spa will be more inclined to return. Furthermore, these customers often act as brand ambassadors, as they are more likely to recommend your centre to their friends and family.

Boosting the visibility of my wellness centre

Many certification schemes enable certified establishments to be listed in online directories or guides, thereby increasing their visibility. Some schemes also organise promotional campaigns to raise awareness of certified centres, which can provide an excellent marketing boost.

Continuous improvement and innovation in beauty and wellbeing

The regular audits required to maintain accreditation encourage centres to review their practices and innovate. This ensures continuous improvement in services and constant adaptation to new trends in wellbeing.

Reducing the costs of your urban or hotel spa

Certain labels, such as the European Ecolabel, for example, can also help you optimise your resources and reduce your operating costs by implementing environmentally responsible practices, such as reducing water or energy consumption.

💶To learn more, browse our article on how to make a spa profitable.

The different types of spa certification in France and internationally

1. The spa-A label

The spa-A quality label is a prestigious French certification recognized in the wellness industry. It is awarded to centers that comply with strict specifications regarding treatment quality, guest reception, hygiene and practitioner expertise.

How to obtain the spa-A  label?

– Compliance with rigorous hygiene standards.

– Use of natural or organic products.

– Expertise and continuous staff training.

– Commitment to service improvement.

2. The Ecocert label: Sustainable wellness Establishment

The Ecocert label is an internationally recognised certification that guarantees compliance with ecological and sustainable practices. Ecocert has launched a new, specific designation: "Sustainable wellbeing Establishment", specially designed for spas, wellness centres and wellbeing establishments wishing to commit more deeply to sustainability and environmental protection. This reflects a desire to position themselves as leaders in sustainable wellbeing.

How do you obtain the Ecocert Sustainable Wellbeing Establishment certification?

– Use of natural or organic products and sustainable materials for interiors.

– Responsible management of water, energy, and waste.

– Social well-being of employees (fair working conditions).

– Engagement with the local community (local suppliers).

– Regular audits to maintain certification.

On this topic, watch the linkedIn live featuring the Ecocert group and Diane Bernardin, CEO of Wellness Consulting!

3. European ecolabel

In a world increasingly focused on sustainable development, being awarded the European Ecolabel is an undeniable asset for a wellness centre wishing to promote an environmentally friendly and responsible approach. This label primarily relates to the use of products and the management of resources.

How to obtain the european ecolabel?

– Use of eco-friendly and organic products;

– Effective management of waste and resources (water, energy);

– Reduction of CO₂ emissions;

– Commitment to environmentally friendly practices.

How to obtain a label for your wellness center

Step 1: Choose the right label 

The choice of certification should be based on your establishment’s values and the expectations of your target clientele. A centre focused on environmental well-being might opt for the European Ecolabel, whilst a luxury spa would be more likely to choose the Spa-A Quality Label. One does not preclude the other.

Step 2: Prepare your center 

Once you have selected the scheme, it is important to ensure your establishment is prepared to meet the specific criteria set out in the guidelines. This may include training your staff, implementing new hygiene procedures or adopting sustainable practices.

Step 3: Request an audit

Most accreditations require an assessment or audit of your organisation by an independent body. This involves an on-site inspection, a review of your services and management, and interviews with staff.

Step 4: Maintain the certification 

Once you have achieved this accreditation, it is important to maintain the standards that enabled you to be certified. Accreditation schemes often require regular audits to ensure that quality standards are consistently met.


Certification schemes for wellness centres, spas and health and wellness centres are powerful tools for ensuring quality, attracting new customers and retaining existing ones. They are a symbol of trust and professionalism, whilst offering greater visibility in a constantly evolving market. Whether you run a luxury wellness centre or an eco-friendly spa, choosing the right certification and meeting its criteria will help you stand out and ensure the long-term success of your establishment.

Whether you’re looking for a spa certification in France, Switzerland, New York or Dubai, Wellness Consulting can audit your centre and/or implement the relevant recommendations.

Call us on +33(01) 86 52 87 22 or +33(0)6 31 99 09 95, or send us an email: contact@wellness-consulting.fr  !

Sources : 

• Spa-A label ;
• Spas de France label ;
• Ecocert : Sustainable wellbeing establishment label;
• European ecolabel.